PROJECT: Brand identity | Concept

For my bachelor’s thesis, I developed the brand identity and the strategy of "ReWaste", a hypothetical waste management company focused on raising awareness about responsible recycling and sustainability. The project’s concept revolves around the phrase "waste, new resource," emphasizing the potential of recycling to breathe new life into discarded items.

The logo design features a phoenix, symbolizing renewal, with intersecting circles representing continuity and dynamism - core values of the brand. I also created two advertising campaigns: one using gold to illustrate the value of recycled products, and another depicting flowers growing from a plastic bottle, representing rebirth and sustainability.

Additionally, I proposed an initiative where citizens could earn rewards by recycling, using a magnetic card that tracks points based on waste weight, further reinforcing ReWaste’s mission.