With over 10 years of experience in agencies and in-house teams, I help brands stay true to themselves and grow with confidence. I’m passionate about working within brand guidelines, knowing when to push creatively without ever losing the brand’s essence. I also love creating those guidelines, building clear frameworks that keep brands consistent and flexible.

At Basic-Fit, I led the international design team and managed photoshoots to make sure every visual, from OOH to app banners, reflected the brand’s tone and soul. I thrive where there’s vision, structure, and teamwork.

I see challenges as chances to grow and evolve, moments to refine and elevate the brand.

Beyond brand design, I enjoy photography, motion, and editorial projects, always balancing precision with playfulness.

Outside work, I practice aerial gymnastics, travel to explore new cultures, and embrace challenges, from learning new animation skills to hanging upside down mid-air.

Curious and hands-on, I see design as a way to connect, surprise, and elevate.

 

Let’s create work that’s not just beautiful, but always on brand.