PROJECT: National Gym Membership System (Italy)

YEAR: 2019

ROLE: Graphic design, layout system, visual differentiation strategy

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I designed a series of three membership cards for A.S.C. to visually differentiate insurance tiers. Each version used distinct color palettes and iconography while maintaining brand consistency.

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RESULT:

The cards were successfully rolled out nationwide, offering clarity at check-in and enhancing brand alignment across affiliated gyms.