PROJECT: Make Fitness Your Basic - Campaign OOH 

Basic-Fit newest campaign "Make Fitness Your Basic", which aims to promote fitness as an inclusive and welcoming activity. This campaign seeks to inspire and motivate people to incorporate fitness into their lives and challenge barriers to start exercising in a more positive way.

For OOH designs, we've decided to highlight our character while keeping the club in the image. However for OOH in previous campaigns, we always use our recognisable orange. Therefore we implemented the orange as well as the quote to give a more striking look and feel.

My role in this project was to create the design for all the characters and apply it for all languages. When this was done, I was then in charge to create all the assets for print and digital. For print, we had OOH in Netherlands, Belgium, France, Spain and Germany. Spain had more than 25 different dimension and specific assets.