PROJECT: FitBox | Activation

FITBOX, an initiative by Basic-Fit, brings the passion for fitness directly to festival campgrounds. I spearheaded every aspect of this project, from conceptualizing the container itself to its execution. Additionally, I curated engaging activities to offer festival-goers during their camping experience.

Collaborating closely with a printing agency, I ensured that the final product closely mirrored our initial vision. Beyond the container, my role extended to providing print and digital design support within and around the FITBOX environment.

With each event, I refined our approach, incorporating insights gained onsite to enhance user engagement. Recently, we expanded our efforts by developing a line of branded clothing for staff members, further promoting FITBOX at festivals.

One of the key challenges was harmonizing the distinct brand identities of Basic-Fit and NXT Level, while preserving the essence of both brands. Through meticulous attention to detail and creative problem-solving, I achieved a cohesive look and feel that seamlessly integrated the core values of both brands.