Heineken
Brand applications
Role: Senior designer | 2024
At agency level, I contributed to the development and release of brand applications for Heineken, translating the brand identity into production-ready assets across signage, packaging and merchandise.
My role involved both design development and production file preparation, supporting the creation of technically accurate assets aligned with brand guidelines.
Signage · Packaging · Merchandise | 2024
Objective
Develop production-ready brand applications translating Heineken’s visual identity into signage, packaging and merchandise.
Touchpoints
Signage · Packaging · Merchandise · Brand Assets · Production Development
My Role
Design Development · Asset Adaptation · Production file preparation
Overview
The project included the development and release of multiple brand applications, such as a basement sign, packaging elements and merchandise items.
Work focused on preparing accurate technical files and adapting brand assets to ensure correct production across different formats and materials.
Brand Rollout
