Birra Moretti
Brand Experience & On-Trade Communication
Role: Senior designer | 2025 - 2026
At agency level, I worked on brand communication projects for Birra Moretti, focusing on translating the brand’s Italian heritage and premium positioning into spatial experiences and on-trade communication systems.
My role involved concept development, visual exploration and the creation of presentation and production assets, working closely with internal teams and the client throughout the design process.
Brand Activation | 2025
Objective
Translate the Italian heritage of Birra Moretti into an immersive restaurant environment during Commerce Week, reinforcing the brand’s premium positioning within the Heineken portfolio.
Touchpoints
Spatial Experience · Environmental Graphics · Signage · Brand Communication · Event Installation
My Role
Concept Development · Visual Exploration · Mockup Design · Client Presentation · Production File Preparation
Overview
The project explored how Birra Moretti could be translated into a temporary restaurant installation at Muziekgebouw aan ’t IJ during Commerce Week.
Through concept design and spatial mockups, the project defined a visual direction that combined the brand’s Italian character with a cohesive experiential environment.
Brand Restaurant
On-Trade Brand System | 2025 – Ongoing
Objective
Develop a cohesive on-trade design system that reinforces Birra Moretti’s premium positioning across bars and restaurants.
Touchpoints
On-Trade Design System · Bar & Restaurant Concepts · Merchandise · Material Exploration · Brand Guidelines
My Role
Concept Development · Spatial Mockups · Material & Pattern Exploration · Merchandise Design · On-Trade Guide Development
Overview
The project explores how Birra Moretti’s visual identity can be translated into hospitality environments through spatial concepts, materials and merchandise.
These explorations establish a visual direction for a consistent yet adaptable on-trade experience.
